Strengthening Shampoo with Bio Keratin
Salt-free shampoo, no sulfates or parabens. Bio Keratin that strengthens and adds shine
237 mlShipping across Colombia · WhatsApp advice before you buy
Complete the treatment
This product is part of a complete treatment
What it does for your hair
Balanced sulfate-free cleansing
Bio Keratin that strengthens and adds shine
Reduces frizz
Stimulates healthy growth
Salt-free shampoo, no sulfates or parabens. Bio Keratin that strengthens and adds shine
Cleanse and soften your hair with the Nouvie Kiwi & Açaí Strengthening Shampoo, a salt-free shampoo with Bio Keratin. Formulated without sulfates or harsh salts, this deep, balanced cleansing shampoo removes impurities while delivering Bio-Keratin and hydrolysed quinoa to the hair fibre. Designed to strengthen the hair follicle, it stimulates healthy growth, fights dandruff and restores the hair's natural vitality from the very first use, leaving it soft, silky and clean.
Cruelty Free · No artificial colors or fragrances
Key features
- Balanced cleansing: removes residue and oil without stressing the scalp.
- Formula free from harsh sulfates: cares for hair and body health.
- Active strengthening: Bio-Keratin and hydrolysed quinoa prevent breakage, soften the hair fibre and strengthen the follicle, stimulating growth.
Ingredients and key actives
Natural oils and extracts
Pomegranate, raspberry, almond, hazelnut, macadamia, argan, mango seed and carrot root, Bio-Keratin, kiwi and açaí.
Active components
Hydrolysed quinoa (promotes growth, protects against dandruff and hydrates), wheat and soy amino acids (a source of vitamin E and proteins that repair the fibre), and arginine, threonine and serine (nitric oxide precursor amino acids for growth).
Yogurt protein and prebiotics
Rich in vitamins B6 and B12, zinc, lactic acid, calcium and magnesium for greater flexibility, hydration and anti-ageing properties.
What's included
- 11x Shampoo - 237 ml tube (Step 1 of the Strengthening Hair Kit with Bio Keratin)
Sulfates are harsh detergents that clean, but also dry out hair, irritate the scalp and speed up the loss of colour and shine. Nouvie Salt-Free Shampoo with Bio Keratin cleans with gentle coconut-derived surfactants, with no sulfates or parabens, leaving hair hydrated, shiny and manageable from the very first wash. It is part of the hair care line by Nouvie, a Colombian brand of eco-friendly cleaning products.
Key benefits
Natural Bio Keratin that seals the hair fibre and adds shine. No sulfates or parabens: it respects the scalp and makes colour last longer. It straightens naturally and reduces the frizz caused by Colombia's humid climate. Suitable for daily use and for all hair types, especially straight, wavy and chemically treated hair. 100% biodegradable formula, made in Colombia.
How to use
Apply an almond-sized amount to the roots of damp hair. Massage with your fingertips for 1 minute. Leave it on for 2 minutes so the Bio Keratin can penetrate the hair fibre. Rinse with warm water. Repeat if needed. For best results, follow with the Bio Keratin Mask and Lotion.
Frequently asked questions
Which shampoo is good for straight hair?
A sulfate-free shampoo such as Nouvie Salt-Free Shampoo with Bio Keratin cleans without drying and keeps the hair fibre soft, controlling the frizz that makes straight hair lose its shape. The natural Bio Keratin in its formula seals the cuticle for a smoother, shinier finish.
How do I get soft, straight hair?
Three steps: wash with a sulfate-free shampoo, apply a nourishing keratin mask, and seal with a protective lotion. The Nouvie Strengthening line with Bio Keratin includes all three products, designed to work together on straight, wavy or chemically treated hair.
What type of shampoo should I use for straight hair?
For straight hair the ideal choice is a gentle, sulfate-free shampoo with hydrating actives. Nouvie Salt-Free Shampoo with Bio Keratin does exactly that: it cleans with coconut-derived surfactants, hydrates with Bio Keratin and leaves hair more manageable and shiny without weighing it down.
Does sulfate-free shampoo really work?
Yes. The difference compared with a traditional shampoo is that it cleans without being aggressive: it produces less lather, but it does remove grease and residue. Hair feels softer from the first application and, with continued use, recovers shine and strength. A sulfate-free shampoo works best when combined with the mask and lotion from the same line.
See it in use
El Shampoo Kiwi & Açaí en la ducha, paso 1 del tratamiento
Before and after
El efecto suave y con brillo del shampoo con Bio Keratina, kiwi y açaí.
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