Smooth & Straight Shampoo
Sulfate and paraben-free cleansing. Bio Keratina for shine
Sulfate and paraben-free cleansing. Bio Keratina for shine
Add a portion to the center of your hand, rub your hands together and apply it to the roots of already wet hair, rub so that the natural active ingredients work. Normally on the first application it does not lather since it does not contain harmful sulfates. If desired, you can do a second wash.
Cruelty Free · No artificial colors or fragrances
This product is part of a complete treatment
View full treatmentSulfates are harsh detergents that clean, but also dry out hair, irritate the scalp and speed up the loss of colour and shine. Nouvie Liso y Sedoso Sulfate-Free Shampoo cleans with gentle coconut-derived surfactants, with no sulfates or parabens, leaving hair hydrated, shiny and manageable from the very first wash. It is part of the hair care line by Nouvie, a Colombian brand of eco-friendly cleaning products.
Key benefits
Natural Bio Keratin that seals the hair fibre and adds shine. No sulfates or parabens: it respects the scalp and makes colour last longer. It straightens naturally and reduces the frizz caused by Colombia's humid climate. Suitable for daily use and for all hair types, especially straight, wavy and chemically treated hair. 100% biodegradable formula, made in Colombia.
How to use
Apply an almond-sized amount to the roots of damp hair. Massage with your fingertips for 1 minute. Leave it on for 2 minutes so the Bio Keratin can penetrate the hair fibre. Rinse with warm water. Repeat if needed. For best results, follow with the Liso y Sedoso Mask and Lotion.
Preguntas frecuentes
Which shampoo is good for straight hair?
A sulfate-free shampoo such as Nouvie Liso y Sedoso cleans without drying and keeps the hair fibre soft, controlling the frizz that makes straight hair lose its shape. The natural Bio Keratin in its formula seals the cuticle for a smoother, shinier finish.
How do I get soft, straight hair?
Three steps: wash with a sulfate-free shampoo, apply a nourishing keratin mask, and seal with a protective lotion. The Nouvie Liso y Sedoso line includes all three products, designed to work together on straight, wavy or chemically treated hair.
What type of shampoo should I use for straight hair?
For straight hair the ideal choice is a gentle, sulfate-free shampoo with hydrating actives. Nouvie Liso y Sedoso Shampoo does exactly that: it cleans with coconut-derived surfactants, hydrates with Bio Keratin and leaves hair more manageable and shiny without weighing it down.
Does sulfate-free shampoo really work?
Yes. The difference compared with a traditional shampoo is that it cleans without being aggressive: it produces less lather, but it does remove grease and residue. Hair feels softer from the first application and, with continued use, recovers shine and strength. A sulfate-free shampoo works best when combined with the mask and lotion from the same line.
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