Hair Care Line

Transform your hair fiber with the power of 8 essential oils, prebiotics and amino acids.

Sulfate-FreeSalt-FreeParaben-Free100% CleanNo Artificial Colors or Fragrances

Need advice?

We help you choose the ideal treatment for your hair type

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Nouvie's Hair Care Line is three complete treatments, each with its own shampoo, mask and leave-in lotion. None of them contain sulfates or salt, so they neither dry out your hair nor strip previous treatments. You pick the line based on what your hair needs: smoothing, repair or revitalising.

Bio Keratin — Kiwi & Acai

The Smooth and Straight line. For frizzy or hard-to-manage hair: it reduces frizz and leaves hair smoother and easier to handle without chemically straightening it. This is the one if your main problem is volume and frizz.

Shea Butter — Honey & Melon

The Intensive Repair line. For processed, colour-treated or heat-damaged hair: it nourishes from within and restores softness to split ends. This is the one if your hair is brittle or dry.

Argan Oil — Revitalising

The Revitalising line. For dull, lifeless or weakened hair: it brings back vitality and shine to hair that looks flat. This is the one if your hair is not damaged but looks lifeless.

How to use the full treatment

The order is shampoo, mask, then lotion. The shampoo cleans without drying, the mask is left on for a few minutes and rinsed out, and the lotion is applied to damp hair and left in. You can buy the complete treatment or each product separately.

Frequently asked questions

What does sulfate-free and salt-free actually mean?

Sulfates are the detergents that produce heavy foam and dry hair out over time. Salt is used to thicken shampoo, but it strips keratin and straightening treatments. Without either one, your hair keeps its moisture and your treatments last longer.

Which line is right for me?

If your problem is frizz, Bio Keratin. If your hair is damaged, colour-treated or brittle, Shea Butter. If your hair is healthy but dull, Argan Oil.

Can I mix products from different lines?

You can, but each line is formulated to work together. Where possible, use the shampoo, mask and lotion from the same line to get the result described.

Are they safe on keratin-treated or straightened hair?

Yes. Because they contain no salt, they do not strip keratin treatments or straightening, which is the main reason many treatments wear off sooner than expected.